Link building continues to remain one of the four pillars of a successful SEO strategy. However, despite being as critical as any other aspect of SEO, certain businesses or digital marketers have misconceptions surrounding what good link building is. SS TECH SERVICES knows a thing or two about link building and seeks to correct some of the major misconceptions. In this article, we would discuss those misconceptions and explain how you can implement effective link building that yields desirable outcomes for your business
Building is Just About Link Quantity
Misconception:
The more the websites backlinks, the better the performance of the websites in search engines.
Reality:
This is partially true for backlinks to help rank websites better, the type of backlinks and not just the number is quite useful. […] The algorithms are designed and operate so as to recognize the value that is accrued from relevant and authoritative backlinks sourced from recognized sites. For example, only a few links from industry authorities or other popular sites would be extremely helpful in accelerating your SEO initiatives while on the contrary many backlinks from low-quality sites or spamming may be counterproductive.
Best Practice:
Half of the success of SEO campaigns is acquiring backlinks from reputable resources of your niche. Gaining quality backlinks from reputable sites will be more effective in boosting the credibility and ranking of your website than obtaining high volumes of spammy links which will only do the opposite.
Same Page – All Links Matter
Misconception:
There is a uniform way of assigning importance undervaluing backlinks with diverse elevational rankings.
Reality:
The importance of links is influenced by multiple issues, such as the page authority of the site providing the link, the importance and purpose of the content, as well as the particular placement of the link. A link from a high authority intra-industry site is quite more powerful than any generic low level irrelevant website link.
Best Practice:
Make backlinks to your site coming from strong and relevant sites to your niche. Use tools like Domain Authority (Moz) or Domain Rating (Ahref) to check the quality of potential backlink sources
Link Building is just a Sequential Process
Misconception:
It is important, once you have created links, to build more and more without ever looking back.
Reality:
Link building cannot be taken for granted once it has been done. It is a ceaseless activity. Check with the latest technologies; common people have fastened their seatbelts to website ranking. Time and efforts put in are essential even in retaining the status as well as improving the adverse link profile. Lastly, stagnant or dead links will bias a website’s SEO performance necessitating periodic maintenance of one’s link building techniques.
Best Practice:
Do not hesitate to periodically review and revise your link building techniques. Continue outreach work, regularly check on your backlink profile, and adjust your strategies according to the results and market developments.
Link Building Is All About Guest Posting
Misconception:
Guest posting remains the most beneficial approach to link building.
Reality:
Although guest blogging is an important way of gaining backlinks, it is not the only way. There are several ways for link building that are quite useful in addition to using links: content marketing, influencer outreach, digital PR, and many others. Sticking with one tactical approach will only serve to limit your results.
Best Practice:
Expand the scope of your link building efforts. Implement other techniques like developing compelling content that would encourage users to take links, forging partnership networks with industry personalities, and even making use of social networks.
Link Building Is Only About Taking Care of Your SEO Only
Misconception:
Link building is about optimizing websites for search engines and nothing productive beyond that.
Reality:
There is more to link building than just enhancing search engine position of websites. Referral traffic, brand recognition, and authority in the niche are among the benefits that come with great link building as well. Improved link building improves how visible and credible you are on the internet.
Best Practice:
Link building should be viewed as part of the other digital marketing channels, as it raises the link acquisition efforts above SEO. When planning or ordering link building activities think not only of the links the client is getting but the new traffic and brand presence that may arise from the links built as well.
Buying Links is a Shortcut
Misconception:
Backlinking to a certain page by purchasing backlinks is a shortcut to achieving top positions in search engines.
Reality:
Purchasing links is a violation of the Google guidelines and can result in very serious repercussions such as deindexation or a loss in ranking positions. Google’s algorithm seeks out and punishes sites that partake in link schemes. Building quality links takes time and a lot of hard work with no short cuts.
Best Practice:
Always white hat links to get quality backlinks naturally without harassing others. Though it takes time to create quality content and build real connections with different sites and influencers.
Internal Linking is Not that Crucial
Misconception:
Working on internal linking is not as prioritized as external link building.
Reality:
Internal linking is very much critical for SEO. It aids in page rank distribution for a specific page across the entire website, improves the use of the site as well as the experience of the user. Search engines can also benefit from well designed internal links by evaluating the website’s structure and the relevance of content.
Best Practice:
Create an internal linking strategy. Especially when it comes to important pages, make sure they have enough internal links and also that the links use relevant anchor text that describes the content in the linked page.
Link Building is a Standalone Task
Misconception:
Link building must be seen as an independent procedure from all other work done in relation to content generation and other aspects of SEO.
Reality:
Link building works best when done in conjunction with the other aspects of SEO and content creation. Good content forces the organic linking of websites and proper aesthetics and navigation of a site improves the efficiency of link building. A comprehensive approach guarantees that each of the components of SEO is able to perform optimally without any overlap whatsoever.
Best Practice:
Wear an SEO hat when going about link building. Reaching out for link placements should be an idea of the SEO strategy but should not come without proper content. Have informative content pieces that are deserving and that attract links and help in realization of set SEO objectives.
Social Media Has No Proving Influence on Link Building
Misconception:
Social media activities do not have an effect on either link building or SEO as there is nothing worthwhile to use from social media.
Reality:
In as much as the social media links are usually no-follow (i.e. no link equity is transferred), social media can have considerable impact on link building. Promotion through social media can greatly enhance the reach of the content thus leading to more backlinks earned from external sites.
Best Practice:
Leverage social media to promote the content you produce as well as interact with the target audience. Boast the temptingness of the contents and wake the followers to link the posts in favor of the site generating a high possibility of high tap links.
Link Building is a Short-Term Strategy
Misconception:
Link building offers quick solutions and delivers results rather quickly.
Reality:
Good link building practices are not a quick win but rather a prolonged endeavor that takes time before tangible rewards are realized. Once a good link building campaign is executed, the dividends of the campaign are evident cumulatively as search engines place greater value on the authority and relevance of the hyperlinks.
Best Practice:
Treat link building exercises as long-term activities. Make SMART objectives and plan for patience, but aim to continue enhancing your methods for gradual advancement in rankings as well as online exposure.
Conclusion
Link building is undeniably one of the essential parts of an SEO strategy, however, it is enshrined within misconceptions that may use serious upshots in wasteful endeavors. At SS TECH SERVICES, we are here to ensure that you are well equipped with the necessary tools for effective link building. By tackling these misconceptions, you can create a better, more practical link building plan that will support the real success of your company.
Call us today to strategize on enhancing your ranking on search engines with the most effective link building tactics. SS TECH SERVICES is here with the best solutions for your digital marketing needs to improve your rankings on search engines. Let’s build your online presence together!